IP and SMEs Project in South Africa

Deliverable IV: IP and SMEs tool-kit to be used by SMEs Associations and other SMEs support institution in enhancing SMEs IP awareness.

The tool-Kit is deliverable IV of the Project on IP and SMEs in South Africa. This is a deliverable which independent and does not depend on the achievement of other deliverables in the project for it to take place. Other deliverables are;

  •  Deliverable I: SMEs Guide/Report.
  • Deliverable II: IP related technical support to existing Government SMEs support initiatives.
  • Deliverable III: Support and advise on Introduction/improvement of institutional IP policies to facilitate cooperation between SMEs and Technology and Research Institutions, Universities etc. in the area of transfer of technology.
  • Deliverable V: Awareness building/Capacity Building.

The Tool-kit will be made available to users by disseminating it to participants of trainings, workshops, seminars etc. on IP and SMEs. Some of the content will also be accessible online in the websites of the Companies and Intellectual Property Commission (CIPC) and World Intellectual Property Organization (WIPO). The tool-kit will also be available at the offices of SMEs intermediaries i.e. SMEs support institutions, SMEs associations etc.

The objective of the tool-kit is to make the information on the relevance of intellectual property (IP) to business, in particular SMEs and SMEs intermediaries in South Africa, more accessible. It is expected that by making such information, which in most cases is in non-legal language, accessible, would enable readers to enhance their knowledge on IP and appreciate the positive role that IP can play in business strategies and in enhancing competitiveness of SMEs in the market place. In addition, the tool-kit provides an opportunity for SMEs and SMEs intermediaries to pursue further training on IP Management hence strengthening their capacities in utilizing IP more effectively in their businesses.

The tool-kit will be evolving and more materials will be added as time move on. Some of the materials/publications in the tool-kit can be used as source of content for IP related training/programs conducted by SMEs intermediaries or may be used to interject IP topics in Business related training/programs.


The IP for Business series

These are already customized for South African SMEs and can further be translated into other South African languages

1. WIPO SMEs for Business series,

 i. Inventing the Future: This publication has been customized from the WIPO SMEs third series guides on "Intellectual Property for Business". The publication which written is user friendly language and it focuses on patents, a key tool to enhance a company’s ability to draw maximum benefit from new and innovative ideas and technological capabilities. http://www.wipo.int/export/sites/www/sme/en/documents/guides/customization/inventing_future_sa.pdf

 Inventing the Future: Updated version 2018 (Not customized)

https://www.wipo.int/edocs/pubdocs/en/wipo_pub_917_1.pdf

  ii. Looking Good: This publication has been customized from the WIPO SMEs second series guides on "Intellectual Property for Business". The publication, which written is user friendly language, focuses on industrial designs, a key factor in determining the success of products in the market. http://www.wipo.int/export/sites/www/sme/en/documents/guides/customization/looking_good_sa.pdf

 Looking Good: Updated version 2019 (Not customized)

https://www.wipo.int/edocs/pubdocs/en/wipo_pub_498_1.pdf

   iii.  Creative Expression: This is the fourth in the series of guides on “Intellectual Property for Business.” It provides an introduction to copyright and related rights for business managers and entrepreneurs. It explains, in simple language, mainly those aspects of copyright law and practice that affect the business strategies of enterprises. http://www.wipo.int/export/sites/www/sme/en/documents/guides/customization/creative_expression_sa.pdf

iv. Making a Mark:

This an updated version (2017) publication from the WIPO SMEs first series guides on "Intellectual Property for Business". The publication, which written is user friendly language, focuses on trademarks, a key factor in determining the success of products in the market.

https://www.wipo.int/edocs/pubdocs/en/wipo_pub_900_1.pdf

 Other selected relevant WIPO materials that can be used;

 A Stitch in Time: By relying on a wide range of short case studies taken from traditional as well as modern enterprises, this booklet provides a snapshot of the value of effective use of the different tools of the intellectual property system (Industrial designs, copyright, patents, trademarks, geographical indications, trade secrets) for enhancing the competitiveness of products in the textiles, clothing, footwear, and fashion industries, both in the domestic and export markets http://www.wipo.int/edocs/pubdocs/en/sme/794/wipo_pub_794.pdf

In Good Company: Managing Intellectual Property Issues in Franchising:  At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints. (2019) http://www.wipo.int/edocs/pubdocs/en/sme/1035/wipo_pub_1035.pdf