The how, where and what of Trade Mark registration for SMMEs in South Africa part 2:- the Trade Mark application process

Introduction

In this article, we delve into the practical aspects of securing your trade mark rights. Building on the insights shared in Part 1, where we debunked common misconceptions, this article provides a step-by-step breakdown of the trade mark application process tailored for small, medium and micro enterprises (SMMEs).

Whether you’re a startup or an established business, understanding the nuances of the trade mark application process is crucial for safeguarding your brand identity and fostering growth.

If you haven’t already, be sure to read Part 1 for invaluable insights into dispelling misconceptions surrounding trade mark registration.

Step 1: CIPC customer registration (required to lodge applications manually in hard copy or via the relevant e-filing platform)

To engage in transactions with CIPC, individuals must undergo a one-time registration process as a customer on the CIPC e-services website. Upon successful registration, a virtual account will be established in the customer’s name. It is essential to safeguard your customer code and password, as it will be required for all your future transactions with CIPC, including depositing funds for payment of official fees.

Read more: The how, where and what of Trade Mark registration for SMMEs in South Africa part 2:- the Trade Mark application process